Recent research discovered that over 60 percent of small business owners desire an online presence but do not proceed because they are intimidated by the process of establishing one. A basic website is preferable than having nothing at all, but it is essential to understand and implement strategies to generate traffic to your site and guarantee that you are easily accessible on the internet.
Building Local Citations
Building local citations is the most straightforward method of attracting local users. For those who are unfamiliar with the term, a local citation is an online reference of your company’s name, address, phone number, business email address, and so on. These citations may appear in company directories, social networking platforms, mobile applications, or websites that are relevant to the industry. You should mention your company’s name, address, and phone number in the most simple citation possible. This information is referred to as NAP, and it is one of the most effective strategies to improve the ranking of your local business.
What you need to know about local citations is as follows:
What Is the Importance of Citations?
Besides the SEO benefit, citations assist in bringing more attention to your company’s online presence. Having your business listed on sites such as Yelp, Yellow Pages, or specialist business directories helps to establish reputation. When searching for local information, business directories frequently dominate search results. For example, if you search for real estate agents in your local region, company directories nearly always appear at the top of the results page in the first several searches. Real estate agent websites will almost never appear in the top search results.
Citations, both structured and unstructured
There are two sorts of citations: structured and unstructured. Structured citations are the most common type. Structured citations include the name, address, and phone number of the company being referenced. By providing these facts in directories and social media sites, you will be able to construct the most organised citations possible. The information provided on directory listings is displayed in a consistent manner, and the page is typically constructed around that data as well.
When a business is mentioned in passing in a newspaper, online magazine, blog, or forum post, this is referred to as an unstructured citation.
How Do You Create Local Business Citations?
The quality of citations is more important than the quantity when it comes to research. Despite the fact that citations are necessary, you should avoid obtaining them from every page you come across on the internet. In case you’re unsure about how to construct citations, continue reading:
1. Obtain a listing with major data aggregators: There are thousands of company directories to choose from, and it would be hard for you to mention them all here. This is where data aggregators can be of assistance. They are data mining platforms that collect and share corporate data with a variety of sources, including Google, according to the company. The reason why your company shows on a website where you have never submitted a listing is because of the work of data aggregators like these. It is estimated that there are four significant data aggregators in the United States. These include Localeze, Foursquaure, Factual, and Infogroup.
Searching for your business listing on the web and claiming it if it exists is the first step in managing your business listing. If you don’t, you’ll have to submit a new one after making certain there are no duplicates and that the information is accurate. For some sites, businesses are not permitted to modify data directly; instead, they must do it through their TDCs, or Trusted Data Contributors, who charge a modest fee.
Listing Your Company on Significant Websites: There are a plethora of important websites in your country or that are relevant to your company. The following are some of the most popular reference sources in the United States: Facebook, Bing Places, Yelp, YellowPages, Apple Maps, and Yahoo Local
You have the option of submitting your listing to these websites yourself or hiring a professional team to do so for you. For a variety of reasons, the latter is the more logical commercial decision. For starters, you have no way of knowing if the website is relevant to your company and worthy of inclusion. First and foremost, do you have the time and patience to manually enter information into each of these websites?
Working with the Link Me Up Bro team can be a great opportunity for small businesses trying to establish an online presence and grow their customer base. We’ll assist you in identifying key sites that are relevant to your location and target audience. Our team will construct separate profiles on each of these websites while adhering to the regulations of each of these directories, and they will ensure that the information is true across the entire internet.
3. Submit your company’s information to industry-related and local websites:
Following the completion of basic website listings, the next stage is to investigate websites that are relevant to certain industries or regions. If you work in the hospitality industry, for example, a TripAdvisor listing is quite valuable. If you’re an attorney, you should consider offering your services on findlaw.com. If you’re a real estate professional, having a listing on realtor.com is a must. As previously stated, the inclusion of a geo-specific listing is also necessary. In accordance with your company’s physical location as well as the areas it serves, you may want to consider listing your company on the website of your local Chamber of Commerce or other local business organisation website.
4) Take into account unstructured citations: There are numerous unstructured citation sources available, including Google, HARO, and Ahref’s Site Explorer, to name a few examples. While structured citations assist customers in finding information about your company, unstructured citations have the potential to propel your company to the next level. They are typically derived from reviews, blog posts, articles, press mentions, and other similar sources. Users will naturally be interested in knowing more about your company and even trying it out for themselves if others they respect and admire care enough about it to write about it on the internet.
While citation creation appears to be straightforward, it needs years of knowledge and expertise to ensure correct and consistent information. A phone number on one website and a different phone number on another is detrimental to SEO and erodes user confidence. An investigation discovered that when information is inaccurate or inconsistent, over 80% of consumers lose faith in the company. Users may conclude that the company has gone out of business or that it is not worth their time to look for.
There are other more aspects that contribute to local SEO success, with citations being only one of them. Every one of these topics will be covered in detail in the next few blogs along with case examples to demonstrate their usefulness. If you’d like to learn more about how to create a local presence for your website, have a look at our citations builder service page.