What is the definition of a citation?
According to a study conducted by Moz, local citation creation is one of the most essential tactics for enhancing your local SEO position. When it comes to online marketing, a citation is a reference to your company’s name, address, and phone number that appears on another website.
A variety of citations could be used, each containing a combination of your company’s name (including a physical address and phone number), items (including photos), services (including hours of operation), videos, and social media connections. The format of citations can be unstructured, such as in an article where your name and address/products are not mentioned all at once, but are scattered throughout the article; or structured, such as in a directory listing where your name, address/products and other information are listed in a specific format. These are normally under your control because you may submit your information to search engines such as Google, Yelp, and others in order to be listed in their directories.
Citation Building is an important part of any research project.
If you want to be found online, you need to publish your accurate business information to business directories or citation sites. You can do this manually or with the help of a tool – or a data aggregator like Foursquare. Note that quality is more essential than quantity in this case, which is critical to understand. As a result, it is critical to concentrate your efforts on very popular websites such as Yellow Pages and Yelp, as well as websites that are related to your locality or sector. In addition, keep in mind that details must be given that are true, up to date, and consistent; otherwise, there may be a lack of trust, not only from customers, but also from search engine crawlers. In the event that you have done citation building in the past, you can utilise a tool to keep track of the sites to which you have already contributed; this will save you the time and effort of conducting a manual search.
Experts in local search believe that local citation building is vital for achieving high rankings in local search results; of course, you cannot rely only on this one activity, but it is really important. Citation building, when used in conjunction with other tactics, can assist your company in becoming more visible much more quickly.
The Covid-19 lockdown gives you the opportunity to send citations to as many business directories as possible; you also have the opportunity to research which business directories are the finest to submit to so that your company is discovered. When you are unable to conduct your core business, this one action of citation building can assist you in bringing your company to the forefront of clients’ minds so that when the lockdown is lifted, they will already be aware of who you are, where you are, and what you are offering.